UBS, a $5 trillion asset manager, has also invested…Has the era of institutional XRP buying truly begun?

▲ Ripple (XRP) ©

XRP (Ripple) is once again raising expectations for institutional funds with the disclosure of global $5 trillion asset manager UBS's ETF holdings. Market analysis suggests that the connection between UBS and Ripple has been ongoing for 9 years.

According to cryptocurrency media outlet Bitcoinist on May 9 (local time), UBS disclosed in a filing with the U.S. Securities and Exchange Commission (SEC) that it is investing in XRP-related ETFs and trust products. UBS is exposed to approximately $1.5 million worth of XRP-related assets in total, which includes 197,369 shares of Volatility Shares XRP ETF and 317 shares of Grayscale XRP Trust.

Market analyst Bull Winkle emphasized that UBS did not discover XRP recently. He explained that UBS was one of the seven global banks that participated in RippleNet in 2016, evaluating this SEC disclosure not as a mere new investment but as an extension of its long-standing relationship with the Ripple ecosystem.

Bull Winkle also mentioned that UBS became a strategic partner of the blockchain investment platform Tenity in 2023, and Ripple participated as a co-investor in Tenity in 2024. He stated, “9 years, one direction,” arguing that institutional participation in Ripple's infrastructure is a much more structural trend than a simple one-off issue.

The trend of increasing institutional demand is also evident in XRP ETF fund inflows. According to the media, the cumulative inflow of XRP spot ETFs has increased to $1.32 billion. In particular, a total of $28.1 million flowed in for three consecutive trading days from May 4 to 6, and this trend is analyzed to have helped XRP price recover the $1.40 support level.

Currently, XRP is trading around $1.41, up approximately 2% in the last 24 hours. However, it is still more than 61% lower compared to its all-time high of $3.65 recorded last year. The market is paying attention to the possibility that increased institutional fund inflows could serve as a key variable for a further rebound in XRP.

*Disclaimer: This article is for investment reference only, and we are not responsible for any investment losses based on it. The content should be interpreted for informational purposes only.*