Binance founder Changpeng Zhao (CZ) revealed the background of selling his apartment and diving into the business with conviction in blockchain in 2013, during an interview with the American digital media 'The Free Press'. CZ stated, "I decided not to miss the blockchain opportunity, just as I had missed the internet era. I sold my apartment, left my job, and invested all my assets. I viewed blockchain as a core technology for expanding financial accessibility and autonomy, and have maintained a user-centric strategy from the beginning. We expanded our user base through a low-fee policy, and as a result, Binance has established itself as the world's largest exchange."