"All roads lead to XRP"...Ripple CEO emphasizes 'North Star' once again

▲ XRP

Brad Garlinghouse, CEO of Ripple, is once again drawing market attention by emphasizing the pivotal role of XRP. He reaffirmed the message that all of the company's strategies and directions ultimately converge on XRP.

According to a report by The Crypto Basic on April 29 (local time), Garlinghouse referred to XRP as Ripple's 'North Star' in recent remarks, stating that it is the central axis and ultimate goal of the corporate vision. He emphasized that despite outward expansion and various business developments, Ripple's ultimate direction is focused on expanding XRP adoption.

These remarks came in response to Reddit co-founder Alexis Ohanian's statement that corporate leaders must repeatedly and clearly communicate the organization's core objectives. Garlinghouse agreed, making it clear that all of Ripple's paths lead to XRP.

Concerns had been raised in the market that the role of XRP might be diminishing due to the recent introduction of RLUSD and business diversification. However, Garlinghouse dismissed such interpretations, emphasizing that XRP remains the central asset of the ecosystem.

Ripple is expanding its business into various areas such as payments, liquidity, and asset tokenization, but all these services are designed to strengthen XRP's utility and liquidity.

Furthermore, recent on-chain and market trends show a continuous increase in XRP demand. Some analyses suggest that institutional interest is expanding, with assets worth hundreds of millions of dollars being tokenized on the XRP Ledger in a single trading day in some instances.

Meanwhile, Garlinghouse's recent remarks are seen as an opportunity to alleviate market concerns that XRP could be excluded from Ripple's strategy, while simultaneously raising expectations for future ecosystem expansion and increased institutional adoption.

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